Cherish Gets All Shook Up with New Launch

Cherish Finden, host of Bake Off: The Professionals is launching her first patisserie on the 16th June at the Pan Pacific Hotel in London – which she joined ahead of opening in 2021.

Called Shiok! – pronounced “Shook” – the new venture will open in Devonshire House next door to the hotel and will have 25 covers that will open for breakfast and pastries all day every day.

One of the trademarks of the new patisserie will be a new chocolate teapot which is inspired by memories of drinking tea with her grandfather and a chocolate handbag flavoured with lemon and raspberry.

Finden promises a selection on chocolate bonbons with various flavours and as well as cookies in tins and a special take on pineapple tart.

“In Singapore the word Shiok! conveys a feeling of pure pleasure and happiness and this is what I want to capture,” Finden explained. “The pâtisserie is going to be somewhere you will want to bring your loved ones, any time throughout the day for an out-of-this-world pastry. I’m so looking forward to Londoners experiencing what we have in store.”