Champagne Taittinger Reveals a New Look for the World Cup
As the official Champagne of the 2014 FIFA World Cup TM, Champagne Taittinger has released a special limited edition World Cup souvenir bottle of Brut Réserve NV. Designed to celebrate Taittinger’s association with the forthcoming tournament, the bottle and box have been designed using groundbreaking 3D print technology.
The souvenir bottle is presented in an elegant white and gold gift box featuring hologram footballs. The bottle includes a gold label with the football theme continued and the World Cup trophy featuring on the neck label. Available in the UK from early March through sole UK agents Hatch Mansfield, it has an RRP of £38.99.
This is the first time in the history of the tournament that a Champagne House has been chosen by FIFA as the official Champagne to be served to guests in FIFA’s VIP and VVIP areas.
Comments Clovis Taittinger, export director, “We are delighted to be associated with this famous event. For Champagne Taittinger, the great eponymous and independent Family House, it is an immense honour not only due to the very consistent quality of its cuvées but also to its world reputation”.
Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup TM in the run up to the tournament through various initiatives with the help of its 150 distributors around the world, up until the pinnacle moment of the event when the final takes place in the iconic Maracanã Stadium on July 13th 2014. This is a night when the leading names in football will crown the world champions and the “King of the bubbles”, Pierre Emanuel Taittinger, President of Champagne Taittinger, will be there to join the celebrations.