Champagne Taittinger announced as official FIFA Champagne
Champagne Taittinger is proud to announce its status as FIFA’s Official Champagne in an agreement which will run up until December 2015. This period includes the 2014 FIFA World CupTM and the FIFA Confederations Cup 2013, both taking place in Brazil.
For the very first time in its history, a Champagne House is chosen by FIFA as the official champagne to be served to guests in FIFA’s VIP and VVIP areas during the two major events of the FIFA agenda.
This agreement is a historic event for the whole Champagne region since it marks the recognition of its universal mission, a mission also shared by FIFA through its international work to develop football all over the world.
For Champagne Taittinger, the great eponymous and independent Family House, it is an immense honour not only due to the very consistent quality of its cuvees but also to its world reputation (Champagne Taittinger is represented in 150 countries around the world).
It is also about the strong emotion of a family whose history was closely bound to the glorious period of the Football club of Reims and who has never ceased to build up partnerships with various European clubs.
Among many striking memories of this epic period for the team of Reims who has come up with the expression « champagne football », Pierre-Emmanuel Taittinger, President of the House, remembers that the only time he was exceptionally allowed to watch TV was on June 6th 1959. This very night, live from Stuttgart, his father, Jean Taittinger, who had just been elected Mayor of Reims, set the ball rolling of the final game of the “Coupe d’Europe des Clubs” (now called the Champions league) between Real Madrid and Stade de Reims.
Even if Reims got defeated, this final left him with the lasting impression of a sparkling game forever linked in his mind with the emblematic values of Champagne – Celebration, Excellence, Joy, Humanity – values that also carries this prestigious agreement built little by little by his son Clovis Taittinger, Export Director of the House, with the FIFA.
Champagne Taittinger is already present with FIFA at the FIFA Confederations Cup which takes place until June 30th in Brazil. Champagne Taittinger will also manifest its presence at the 2014 FIFA World CupTM in the months to come through various initiatives with the help of its 150 distributors around the world, up until the pinnacle moment of the event when the final takes place in the iconic Maracanã Stadium on July 13th 2014.
This is a night when the leading names in football will crown the world champions and the “King of the bubbles” will be there to join the celebrations.