CHEF LUDO HELPS HCC TARGET FRENCH CONSUMERS

A French chef from Ceredigion has been busy in the lockdown period creating recipe videos featuring Welsh red meat on behalf of Hybu Cig Cymru – Meat Promotion Wales (HCC).

Chef Ludovic Dieumegard, Head Chef of Aberaeron’s famed Harbourmaster Hotel, has featured PGI Welsh Lamb in exclusive French recipe videos which have subsequently been shared on HCC’s French language social media channels.

The videos come as Coronavirus swept Europe and closed down foodservice sectors across the continent. Mirroring HCC’s UK marketing activity, the videos aim to encourage people to bring the restaurant experience to the home – using a range of different lamb cuts.

HCC’s Export Development Executive Deanna Jones explained ‘Usually a significant portion of Welsh sheep meat is destined for restaurants and hotels in the French market. However, with the foodservice sector shutting down and with international trade shows cancelled, we have switched our marketing focus to targeting consumers directly.’

‘Ludo is a classically trained French chef who now works and resides in rural Wales and appreciates the high-quality foods which Wales produces, including Welsh Lamb. So he is the ideal ambassador for Welsh Lamb fans in France.’

‘We are very grateful to Ludo for helping us create these videos which have proved popular with French families and consumers on social media.’

The four recipe videos Ludo created were filmed at his home in Ceredigion and are a mix of fine dining recipes and easy family meals. They are available to view on HCC’s French social media page.

Ludo is also part of HCC’s ‘Culinary Dozen’ – a network of Wales’ top chefs who have been creating English language recipes and videos for UK consumers during the Coronavirus lockdown.

Go to www.eatwelshlambandwelshbeef.com to see all of the Culinary Dozen’s recipe video creations or follow the Welsh Lamb and Welsh Beef channels on Twitter, Facebook and Instagram.