Pure Ionic Water: Hydration Partner of the Monaco Yacht Show 2025
The Monaco Yacht Show (MYS), now in its 34th year, is the highlight event in the global superyacht calendar. Bringing together shipbuilders, designers, brokers, and luxury lifestyle brands, the show is more than just a display of cutting-edge marine innovation. It also reflects where the industry is heading. In 2025, sustainability and wellness once again took centre stage, with Pure Ionic Water proudly reaffirming its role as the official hydration partner for the fifth consecutive year.
From 24–27 September 2025, more than 30,000 visitors streamed through Port Hercule, Monaco, to view the world’s most prestigious yachts, discover luxury lifestyle products, and experience forward-looking solutions designed to shape the future of yachting. Among these, the presence of Pure Ionic Water stood out, not only for its innovation in hydration but also for its alignment with the show’s commitment to sustainability and reducing environmental impact.
Every guest and exhibitor at MYS 2025 received a complimentary reusable water bottle, made from 100% recycled PET plastic, collected from the US Virgin Islands and fitted with a sustainable bamboo cap. Endorsed by the Virgin Islands Shipping and Maritime Authority, the
bottles proudly displayed the Quality BVI Red Ensign Flag logo, symbolising maritime excellence and a dedication to international standards.
Guests were encouraged to refill their bottles freely at hydration stations around the marina, where Pure Ionic Water was available in still, sparkling, chilled, or ambient forms. Each refill was carefully remineralised, ensuring a refreshing taste and optimal hydration.
This initiative eliminated the need for thousands of single-use plastic bottles, significantly reducing waste and lowering the show’s carbon footprint. It also highlighted how luxury events can provide world-class experiences while remaining environmentally and eco-conscious.
Wellness Coach and Yachting Industry Influencer, Angie Catsanou is a regular at the Pure Ionic Water stations at the show and looks forward to collecting her sustainable water bottle each year, she said:
“For last five years, Pure Ionic Water’s presence at MYS has become a highlight for me as a regular attendee. Collecting my complimentary bottle has become a tradition I look forward to each year and I then use the bottle on the golf course and in my daily wellness routine, showing that it really makes a difference in reducing the use of single-use plastics during and long after the show. Thank you to the team at Pure Ionic Water for making this significant and meaningful difference.”
Organisers’ Commitment to Sustainability
The organisers of the Monaco Yacht Show have consistently advocated for a more sustainable future in the yachting industry. By collaborating with Pure Ionic Water, they demonstrated how small, practical steps can help to achieve larger goals.
Emilie Lombardi Battaglini, Head of Sponsorships and Business Development for Monaco Yacht Show 2025 said: “The Monaco Yacht Show has always celebrated innovation and excellence, but in today’s world, excellence must also encompass sustainability. Partnering with Pure Ionic Water enables us to provide our guests with premium hydration while removing single-use plastics from the show. This is not merely about convenience; it’s about setting an example in reducing emissions and safeguarding our oceans and marine environment we all cherish. ”
Pure Ionic Water: Innovation in Every Sip
Pure Ionic Water has developed a pioneering filtration and remineralisation process that produces exceptionally ultra-filtered, hydrogen-rich, great-tasting water. By removing impurities and then reintroducing carefully balanced electrolytes and minerals, the water is designed to optimise hydration, aid performance, and support overall wellness.
Michael Adams, CEO of Pure Ionic Water said:
“We’re delighted to once again be the hydration partner for the Monaco Yacht Show. Our mission is to provide clean, sustainable, and performance – enhancing hydration to guests while supporting the event’s sustainability goals. For us, hydration should be about more than just water, it should enhance wellbeing, taste incredible, and respect the planet.”
Pure Ionic Water; A regular feature at The Monaco Yacht Show
Over the last five years, Pure Ionic Water’s presence at MYS has become a highlight for many regular attendees. Guests often remark that collecting their complimentary bottle has become a tradition they look forward to each year.
For further information, contact Lucy Lilley on 01926 855054 or email: lucy.lilley@wet-environmentals.com
