Koppert Cress Set to Launch a New VIP ‘Cress Couture’ Subscription Model to UK chefs

“Fashion is Architecture: It is a matter of proportions” – Coco Chanel

ANTICIPATION IS MOUNTING IN THE UK INGREDIENTS WORLD AS DUTCH MICROGREENS AFFICIONADO, ROB BAAN, CEO OF KOPPERT CRESS IS READY TO LAUNCH HIS NEW VIP ‘CRESS COUTURE’ SUBSCRIPTION MODEL TO UK CHEFS. SET TO MAKE ITS DEBUT NEXT MONTH, THE ‘CRESS COUTURE’ DESIGNER BOXES WILL ENABLE CHEFS TO TRY OUT SEASONAL NEW RELEASES AND EXCLUSIVE PRE-LAUNCH PREVIEWS OF THEIR WORLDCLASS CRESS AND MICRO GREENS COLLECTIONS.

Anticipation is mounting in the UK ingredients world as Dutch Microgreens afficionado, Rob Baan, CEO of Koppert Cress is ready to launch his new VIP ‘Cress Couture’ subscription model to UK chefs.

Set to make its debut next month, the ‘Cress Couture’ designer boxes will enable chefs to try out seasonal new releases and exclusive prelaunch previews of their world-class cress and micro greens collections.

Resonating with a chef’s desire to constantly update and improve the menu, not to mention – remain ahead of the game, the subscription service delivers the most exciting products in the pristine condition Koppert Cress is already renowned for.

Delivered once a month the new, expertly curated Koppert Cress subscription, will cost €39,99 (+/- £ 36.52). The boxes will be delivered either by your existing distribution network or by a preferred wholesaler.

The subscription box is complete with content, menus, bespoke recipe and technique suggestion cards and flavour match profiling. As research indicated that Chefs desired close contact with Koppert Cress representatives, development chefs are on hand to answer any menu inspiration questions subscribers may have through a unique QR log in.

A recent survey of chefs revealed that the popularity of Koppert Cress microgreens remains high in professional kitchens. Broken down into three areas, Flavour, Nutrition and Presentation, the quality of the microgreens, including seed origin, was an area of high importance to UK users and consumers. As chefs are becoming more proactive and interested in factors such as sustainability and provenance, they are reassured that Koppert Cress products deliver assurances on all their concerns for both nature and the environment.

Rob Baan and the team at Koppert Cress constantly have access to new innovations. They pride themselves on continuous new product development, but also in their ‘hunt for new plants’ and a vision ‘to change the way we look at food’.

The Koppert Cress headquarters in Monster, near The Hague in The Netherlands, has long been a source of
inspiration to chefs who have had the opportunity to visit. The facility is there to encourage chefs to offer feedback on products, and learn new techniques with the development team. Because of this close relationship with chefs, ulinary trends are born and ideas generated.

The Tasting Garden within the facility offers visitors an astonishing array of living taste teasers; from a Szechuan Button – a round yellow flower with a real shock factor, to a green leaf that offers a surprising, yet pleasant, combination of Vicks VapoRub® and Peppermint, to another that shines like Swarovski crystal yet pops in your mouth releasing fresh bursts of saltiness.

As Paul Da Costa Greaves and Franck Pontais prepare for the launch of the subscription service to the UK, CEO Rob Baan anticipates what this revolutionary service can offer to subscribers. “We are selling flavour to chefs. We are selling ideas, solutions and vibrancy. We are also selling the spirit of Mother Nature and all these wonderful products she has made available. Importantly, we are also in the business of nutrition and our experts can assist UK chefs with any questions they may have in relation to using our products to make their dishes a little more healthy, but still as delicious – or more delicious. Healthy food need never be boring, or obvious.

As chefs continue to challenge themselves and their teams to discover and create, the subscription model offers exclusive content from some of the worlds best chefs. Keeping ahead of the game, this is an opportunity to be at the forefront of new menu trends and product innovations. This is also your opportunity to be making a difference to the landscape of gastronomy”.

The Koppert Cress monthly subscription is described by those who have had a sneak preview as: “Inspirational, compelling, bang on culinary trends. As high-end fashion magazines showcase the most exciting creations of the season, so too does Koppert Cress through this service. Users will be kept abreast of new fashions, new influences and new leaders in the culinary world.

The package contains new releases alongside constantly changing seasonal favourites. Microgreens, Specialities, Blossoms and Leaves – all in reliably perfect condition. There is also the opportunity to try produce that has not yet entered the market and be part of a preferential trial of new lines and limited edition, designer collections.

The packages also include a few exclusive gifts, as well as development chef led recipe and menu innovation cards. With a Virtual Chef and QR Code, Chefs can scan and ask the Koppert Cress Virtual 24/7 Chef any culinary questions on profiling, technique or nutrition”.

The subscription model will be a rolling monthly contract. You can join up from the Koppert Cress website, the process is really simple. Also available for amateur cooks, or those dedicated to health and wellbeing, the subscription is the perfect way to say Happy Christmas to the foodies in your life.

The VIP selection boxes are expertly curated by Koppert Cress UK Culinary Team to equip chefs and accomplished cooks with all they need to create fabulous dishes with unrivalled flavour and style.

Koppert Cress is constantly looking for natural and innovative ingredients, which chefs can use to intensify the flavour, aroma and presentation of their dishes. Products that meet the increasingly stringent demands of restaurants across the globe. Cresses are freshly germinated seedlings of 100% natural aromatic plants. These plants provide freshness and intensity of taste and aroma that is almost exclusively found in young plants.