Jack’s Creek Triumphs at 2024 World Steak Challenge, Showcasing Australia’s Premium Beef Quality

Family-owned Australian beef producer Jack’s Creek has reinforced its position as a global leader in premium beef, winning the coveted World’s Best Steak award for its Purebred Wagyu Sirloin, along with 17 medals—including 10 gold—at the prestigious World Steak Challenge 2024. This is the fourth time in 10 years, and the second year in a row, that Jack’s Creek has won this title.

The World Steak Challenge, held in London at the Smith & Wollensky Steakhouse, recognises the finest steaks from around the world based on breed quality, marbling, and consistency. Jack’s Creek’s success was highlighted by its gold medal wins in key categories such as Fillet, Ribeye, and Sirloin, across Wagyu, Wagyu Cross, and Black Angus entries.

Kaine Allan, Jack’s Creek UK and EU Head of Sales, was thrilled with the results:

“We’re overjoyed to see Jack’s Creek once again among the top contenders at the World Steak Challenge. These prestigious accolades reflect our unwavering commitment to producing premium beef and consistently delivering top-tier products on the international stage. We’re proud to be able to represent Jack’s Creek here in London, alongside one of our long-term European distributors, Albers Foods.”

The judging process at the World Steak Challenge is rigorous and comprehensive, with each steak evaluated based on its appearance, marbling, fat consistency, as well as tenderness, aroma, and flavour once cooked. In addition to the gold medals, Jack’s Creek earned silver medals in Ribeye and Sirloin categories and bronze in Ribeye and Fillet, highlighting the company’s diverse range of world-class offerings.

Stephen Edwards Meat & Livestock Australia Business Manager UK said:

“What an achievement for Jack’s Creek to have been awarded the coveted title of World’s Best Steak at the World Steak Challenge for the second year running – although having sampled the quality of their products I have to say it’s not a surprise.

“Jack’s Creek is a really top-quality producer of high-end red meat products, one of the best in the world. They have won the title of World’s Best Steak four times now, which speaks volumes of the consistency of Jack’s Creek and the wider Australian beef industry.

“Overall Australia performed amazingly well in this year’s competition, with a total of 21 gold medals, the most given to any country and we’re really proud to be a part of such a world-leading red meat industry. It’s a reflection of the quality of steak coming from Australia to the UK, which we’re delighted to be able to promote to retail buyers, chefs, restauranteurs and hospitality professionals here in the UK.”

Jack’s Creek Managing Director, Patrick Warmoll, reflected on the long-term dedication that has led to this success:

“These awards are a testament to the decades of hard work and passion behind Jack’s Creek. Since the 1980s, the Warmoll family has been focused on raising premium Black Angus cattle, and in the 1990s, we introduced Tajima Wagyu sires to our breeding program. This rich history and ongoing commitment to improvement have allowed us to remain at the forefront of the global beef industry.”

The winning Purebred Wagyu Sirloin came from a steer bred on the Warmoll family’s Big Jack’s Creek farm in Willow Tree, backgrounded on their Urubula property in Breeza, finished at Lemontree Feedlot in Millmerran, Queensland, and processed at Northern Co-operative Meat Company in Casino. Jack’s Creek’s unique approach to beef production, from breeding to feeding, ensures the highest possible standards for its premium beef.

“We’re proud not only of our own achievements but also of the entire Australian beef industry,” said Mr. Warmoll. “Australia’s beef sector continues to lead the world in quality, with advances in animal nutrition, breeding, and processing. Our success is part of a broader trend, as evidenced by the number of gold medals awarded to Australian producers this year.”

Jack’s Creek processes grain fed Wagyu, Wagyu Cross, and Black Angus cattle in toll- processing arrangements with Australian Country Choice and Northern Co-Operative Meat Company, exporting premium Australian beef to over 30 countries worldwide.

“These awards recognise the hard work of our entire team and our valued partners — from cattle suppliers to feedlots and processors — who all play a crucial role in delivering the finest beef for our customers,” concluded Mr. Warmoll.