Chefs and Restaurateurs Keeping Hopes & Dreams Alive as Tier 4 Bites

Here’s a story of hope for Christmas: London restaurant Pidgin has exceeded a gofundme campaign to raise £60,000 to stay afloat through the winter. And in a heartening response regulars and fans of the founders have come out in support.

Pidgin was founded by James Ramsden and Sam Herlihy in Hackney in 2015 but faced an uncertain future when lockdown and then Tier 4 prevented them from being open.

The campaign proves that restaurants and chefs need to engage with their customer base and reach out in novel ways to keep them up to date with what is going on and how the business plans to remain viable.

In the short video on the gofundme site the pair explain, in a very charming way, what’s on offer:

Diners can choose from the following options:

The restaurant pledged that a metal plate with the name of every donor will be hung on the wall with their name on it.

The fund has exceeded its £60,000 target, raising an excellent £63,110 so far!

The current climate has made it crucial for restaurateurs to engage with their customers, now more than ever and encourage their support in the fight for survival.