The Chefs’ Forum Stand Stole the Show at HRC
Stand H3501 was the place to be at the HRC at ExCel this week as a collection of chefs, suppliers, the media and students from learning colleges all descended on The Chefs’ Forum for an impromptu reunion party.
The stand, which was in the middle of all of the finest catering equipment brands attracted constant attention following our successful launch of The Chefs’ Knowledge which made its show debut. The Chefs’ Forum was delighted to be an education partner at HRC (for the second consecutive year) which ran from Monday 20th until Wednesday 22nd March.
“It was great to be at the HRC. It was the busiest I have ever seen it – It was absolutely packed,” said Chefs’ Forum Director Catherine Farinha. “We met our industry peers, many of whom had come to our series of 10th Anniversary Chefs’ lunches with us over the last year, with up to 100 chefs attending each one. We partnered with the HRC, so the organisers could attend our lunches to promote the event. We offered a unique platform for the show to continuously raise a hand to UK chefs reminding them to get it into their diary. We were privileged to be able to take students from West London College on a world culinary tour and be part of the media for the event and we had so many top suppliers visiting our stand that it felt like the good times were back to where they were pre-pandemic.
“We handed out copies of the The Chefs’ Knowledge to all the winners at the Salon Culinaire and feedback from the chef community was amazing. We’re immensely proud of where we are as a business now. Our unique reach meant that stand H3501 was a non-stop cheffy party for the whole three days.
Speaking about The Chefs’ Knowledge Chef Exose Grant, a former MasterChef: The Professionals finalist, said: “I was very excited to be asked to contribute to the book and share my story. It’s so important that young chefs understand what the hospitality business is all about and The Chefs’ Knowledge is a great place to start. The detail and the recipes are incredible. It was a great show and I really enjoyed talking to all of my chef peers and seeing Monica Galetti, my brilliant mentor from MasterChef.
Check-out our film which shows just how much we were involved with from filming on the Chef HQ stage and other sponsors and clients to caviar tastings for student chefs on our world tour of ingredients.
Photo & film credit: New Era Production