First Choice Produce

First Choice are preferred suppliers of fresh produce to the hotel and restaurant industry in London and the Home Counties. Based in New Covent Garden Market since 2001, First Choice now occupies one of the most modern and state-of-the-art catering facilities in the heart of London’s larder. Ensuring that each and every order is correct has become our daily mission and is the guiding principal instilled in all of our staff.

First Choice Mushrooms We understand that we will only ever be as good as our last order.

As one of your suppliers we become members of your team and our aim is to make your ordering process straightforward and painless. Every order leaves our warehouse early in the morning, in one of our LPG powered refrigerated vehicles – delivered at a time to suit you. Restaurants and hotels are very busy places and often require a second delivery which we consider to be part of the service offered – we won’t leave you short of the produce you require.

This is why we are the first choice for many of the capital’s top restaurants.

Our produce is sourced from all over the world. Focusing on quality, we cherry-pick our suppliers very carefully in France, Italy, Spain, India, Kenya and of course, here in the UK. Rungis International Market is the largest market for fresh produce in the world and our dedicated buyers are on hand to source the freshest ingredients. As with all systems in place at First Choice Produce, the role of purchasing is not solely in the hands of one person but worked on a rolling basis to allow produce to reach us around the clock.

What some of our clients say about us:

“First Choice are determined to keep up a personal rapport with their customers and do that bit extra to ensure our chefs are in tune with seasonal changes and the very best of ever changing produce”
Philip Howard, The Square

“Finding a reliable, flexible, honest and consistent quality supply of fresh produce is not always easy. Working with First Choice is how it should be. It’s all in the detail, quality and service”
Executive Head Chef, Gareth Bowen for Marriott County Hall, London

“First Choice is one of the only companies who try to ease the stress of daily life and then crack on to look forward to the next day”
Head Chef, Matt Christmas of Chez Bruce, Wandsworth