The Broadcaster Elevates Guest Experience with Pure Ionic Water

The Broadcaster, a renowned four-storey pub and rooftop venue in West London’s White City, has built its reputation on providing premium hospitality and creating a memorable guest experience. As part of the Open House Group – a collection of celebrated venues including The Lighterman, Boxcar Butcher & Grill, and The Italian Greyhound – The Broadcaster is dedicated to upholding the highest standards in food, drink, and service. A key part of this commitment has been the introduction of Pure Ionic Water, which is now the preferred table water served to every guest.

Since introducing Pure Ionic Water, The Broadcaster has transformed its approach to serving water, combining elevated guest experience with practical operational improvements. With sleek, branded bottles and an advanced chilling system, Pure Ionic Water has brought both style and substance to the venue’s service offering.

Premium Table Water, Premium Experience

The team at The Broadcaster quickly observed the difference after switching to Pure Ionic Water. Guests value the enhanced experience and venue impression, with elegantly designed bottles served to their table, sealed with Pure Ionic Water’s signature sticker. Not to mention the hydrogen-rich, antioxidant properties and minerals- serving guests fresh-tasting hydration alongside their culinary delights. It’s simple yet impactful attention to detail sets the tone for a truly premium dining experience.

“I’m actually obsessed with Pure Ionic Water,” says Tanya Billey, Business Development Manager at The Open House Group. “It adds a premium feel to our service with the elegant, branded bottles that arrive sealed, which is such a simple yet effective touch. The whole team stays hydrated, and across all our sites, the feedback from guests has been excellent.”

This polished presentation is supported by an efficient system behind the scenes. Still and sparkling water is served chilled from stylish, bar-mounted taps, with a compact chiller installed beneath the bar to ensure a consistently high standard. For the team, this setup reduces operational hassles around bottled water stock, while guests benefit from perfectly chilled, refreshing water on demand.

Health and Safety Compliance with Confidence

In addition to delivering premium service, Pure Ionic Water has been instrumental in supporting The Broadcaster’s health and safety commitments. As part of their comprehensive service, Pure Ionic Water’s team of certified engineers recently carried out the venue’s mandatory Legionella testing.

The Broadcaster passed the testing with flying colours, ensuring full compliance with the relevant health and safety regulations that govern hospitality businesses. This includes adherence to the Health and Safety at Work Act 1974 and COSHH regulations, which require hospitality venues to actively monitor and control Legionella risk.

“Pure Ionic Water also offers comprehensive Legionella testing, and they have just completed this at The Broadcaster in line with regulations for all hospitality businesses,” explains Ankur Wishart, Co-Founder and Managing Director of The Open House Group. “Hotels, spas, and restaurants are high-risk environments, and under our duty of care to guests, staff, and the public, we must assess and control Legionella risk. The testing carried out by Pure Ionic Water aligns with HSE’s ACOP L8 and HSG274 guidance, providing us with full compliance and peace of mind.”

This peace of mind allows The Broadcaster’s management team to focus on what they do best – creating unforgettable experiences for their guests – without compromising on legal or operational responsibilities.

Expanding Success Across the Open House Group

Following the successful rollout at The Broadcaster, Open House Group decided to extend Pure Ionic Water across four of its landmark venues: The Broadcaster, The Lighterman, Boxcar Butcher & Grill, and The Italian Greyhound. The decision was driven by consistently excellent feedback from guests and the operational benefits experienced by the teams on-site.

“We’ve been working with Pure Ionic Water for a year now and couldn’t be happier with the quality they provide,” says Wishart. “It’s why we made the decision to roll out Pure Ionic Water across multiple sites. It’s a combination of product excellence and exceptional service that really sets them apart.”

Operationally, the teams across these venues have embraced the easy-to-use water dispensing system, which supports smooth service flows, especially during busy periods. The branded bottles also act as a subtle reassurance to guests, confirming that they’re receiving high-quality, pure water—not just filtered tap water.

Service Excellence and Long-Term Partnership

The partnership with Pure Ionic Water goes beyond product supply—it’s about service excellence. Having worked with a range of water suppliers over the years, the Open House Group has developed a keen eye for service standards, and Ionic Water stands out from the rest.

“Over the past ten years, we’ve partnered with various companies supplying filter machines, and we can confidently say that Ionic stands out as the best – not only for the exceptional quality of their water but also for their outstanding service,” Wishart adds.

With regular servicing, proactive maintenance, and expert compliance support, the Open House Group enjoys hassle-free operations while delivering a premium product to every guest.

A Refreshing Standard for Modern Hospitality

For The Broadcaster and the wider Open House Group, Pure Ionic Water has proven to be more than just table water. It’s a mark of quality, attention to detail, and commitment to excellence. It enhances the guest experience, keeps staff hydrated, ensures compliance with health and safety regulations, and streamlines day-to-day operations.

In a fast-paced, competitive hospitality environment, these small details make a big difference – helping venues like The Broadcaster stay ahead of the curve and deliver exceptional service with every pour.