Case Study: Ginger Wings, Marlow: Scaling with the FriFri Deep Fryer
A favourite haunt of Ed Sheeran, Ginger Wings is a fast-growing ‘posh gourmet chicken restaurant’ based in Marlow, Buckinghamshire, Co-owned by friends Jack Blumenthal and Leigh Jones.
Wing Slinger Jack Blumenthal with Singer, Ed Sheeran
The Chefs’ Forum’s Catherine Farinha has known Jack for many years, and was delighted to hear of his successes in his pursuit of ‘global domination’ within the mid-range dining sector.
When MCS Technical Products asked her to get the low-down on the FriFri fryer as a case study, she was delighted to check-in on Jack to see what he thinks of his market-leading fryer as he puts it through its paces!
Widely-renowned for award-winning wings, crispy strips and flavour-packed burgers, this uber-cool fried chicken spot, bar and restaurant puts a culinary spin on the classics, bringing a fun fast food element, but obviously much more refined, as led by a top chef!
Boasting delicious flavours, crispy textures, and creative sides, the business quickly attracted a loyal following.
As Jack, Leigh and the team prepared to expand to five more sites across the Southeast, they faced the challenge of ensuring consistency, speed, and efficiency in every kitchen.
The team brought Martin Lyon of CCE in to spec out the Marlow site and set the standard for the roll-out sites. Jack and Leigh opted for the FriFri deep fryer as the main tool of their trade, available in the UK from MCS Technical Products and here is why:
The main challenges were clear:
- Consistency of Product: Customers expect the same perfectly cooked wings at every location.
- Peak Service Pressure: Evenings and weekends bring a surge of orders, demanding reliable equipment that keeps up.
- Operational Costs: Balancing high output with energy efficiency and oil savings to protect margins.
“When you’re cooking hundreds of portions of wings a night, you can’t afford any slip-ups. We needed a fryer that could give us the same results, every single time.”
Chef Jack Blumenthal, Co-owner, Ginger Wings
The Solution?
The FriFri Deep Fryer.
After trialling several options, and comparing costs, the team chose the FriFri deep fryer as the cornerstone of their kitchens.
Key reasons for the decision included:
- Precision temperature control for uniform crispiness.
- Rapid recovery times to handle peak demand.
- Excellent value for money.
- Oil management systems that extend oil life and cut waste.
- Compact and durable, ideal for busy, high-turnover kitchens.
“What impressed me straight away,” Jack continued, “was how fast the FriFri fryer bounced back after a big batch. That recovery time is everything in a busy kitchen, it means we never keep our guests waiting.”
Excellent Results with FriFri
Since installing FriFri deep fryers in Marlow, Ginger Wings has seen major improvements:
Consistency: “Every fryer cooks exactly the same, we have multiple units in Marlow so it doesn’t matter which fryer we use, our legendary wings taste deliciously identical. That’s priceless for us and the reason why our loyal customers return again and again.”
The Main Advantages of the FriFri Deep Fryer:
Increased Throughput: Kitchens are processing up to 25% more orders per hour.
“On Wings Wednesdays (£25 for bottomless wings), when demand is insane, the FriFri fryer never lets us down.”
Cost Savings: Oil usage has dropped by 20% thanks to smart filtration.
“We’re spending less on oil and still getting the same flavour and that’s a win for the business and our chefs.”
Ease of Use & Cleaning:
“Our team actually like using it. It’s simple, safe, and easy to clean at the end of a long shift.”
By standardising on the FriFri fryer, Ginger Wings has achieved consistency, speed, and cost-efficiency across all of its kitchens. For the chefs, the equipment has taken pressure off during service, allowing them to focus on creating flavourful dishes and optimum customer experience.
“The FriFri fryer has taken the stress out of frying” Jack concluded. “It just works and that reliability means we can concentrate on delivering the best wings in town.”
For more information on the Fri Fri range of fryers, contact:
MCS Technical Products
Building 2
Westmead Industrial Estate
Westmead Drive
Swindon
SN5 7YT
Telephone: +44 1793 538308
Email: sales@mcstechproducts.co.uk
Photography by Carlos Farinha
