How Metropolis Food Hall Turned Water into a Profitable Guest Experience

In an industry where every detail counts, Metropolis Food Hall in London’s Vauxhall, has made a quiet but high-impact change, and the results are speaking volumes.

After installing the whole-house system (front of house and back of house) the PureioniQ high purification system combined with the PureSoft salt free conditioning system and the enhanced hydrogen rich Pure Ionic Water™ system across nine kitchens, the bar (still and sparkling premium table water on tap) and 52 water points, the popular Vauxhall venue has achieved operational savings, healthier staff, happier guests, and a profitable new revenue stream. The upgrade has addressed two common industry pain points in one hit: eliminating limescale issues across the venue while monetising premium water offerings front-of-house.

“We’ve enhanced the guest experience and streamlined operations at the same time,” says Dr Anna Yaqub, Managing Director of Metropolis Food Hall. “It’s reduced costs, lifted team energy, and opened up a new product category for us.”

The Business Case for Better Water

Before the installation, Metropolis wrestled with hard-water maintenance headaches, sluggish staff during long shifts, and rising costs for filter replacements. The PureioniQ high purification system combined with the PureSoft salt free conditioning system then enhanced to becomes the Hydrogen Rich fantastic Pure Ionic Water™ which provided an all-in-one solution:

Zero limescale residue on equipment, dish and glassware
Consistent, high-quality water throughout the venue for cooking and drinking
Reduced maintenance and downtime
An upsell opportunity with premium bottled and by-the-glass water

Guests now willingly pay £3 for 250ml bottles, £4 for 500ml bottles, or £2.50 per glass, generating £150-£200 in additional weekly revenue, all while reinforcing Metropolis’s sustainability credentials by eliminating single-use plastics.

Small Footprint, Big Impact

Unlike traditional softeners, the system requires no chemicals, no salt, no major maintenance, and runs off a standard 13A socket. With a compact, under-sink design, it has been seamlessly integrated across the site with minimal disruption.

There are also many tangible Business Benefits to adopting PureSoft systems in your business. Since installation, Metropolis has reported:

Fewer equipment repairs and replacements
Lower labour input on descaling and maintenance
Improved hydration and productivity among staff
Positive customer feedback on water quality and brand experience

“The elegant presentation in branded, reusable bottles enhances our premium feel,” Dr Anna Yaqub, Managing Director notes. “The guest response has been phenomenal, and the operational improvements have been immediate.”

Why It Works for Hospitality

For operators looking to reduce operational friction while creating memorable guest touchpoints, Metropolis offers a clear blueprint. The PureioniQ high purification system combined with the PureSoft salt free conditioning system And the enhanced hydrogen rich, Pure Ionic Water™ delivers:

Consistency across all service points
Operational savings in terms of space and money
Enhanced wellness for kitchen and front of house teams
A sustainable, premium table water product to upsell

In an industry where guest experience drives margin, Metropolis Food Hall has turned a basic utility into a revenue-generating asset. Pure Ionic Water also aligns with modern hospitality values of quality, wellness, and sustainability.as well as an award winning ionically purified enhanced, high quality, premium bottled table, hydrogen rich, anti oxidant, anti inflammatory, alkaline mineral rich Pure Ionic Water ™.